Using online websites/services will help us attract more of an audience to find/see specific needs and therefore we can put this towards our research to find and target the right type of audience member who would enjoy and follow our chosen genre music video.
Youtube is a video sharing website where users can upload their own videos and people across many parts of the world can view them. Youtube has the feature to be able to check up viewer statistics on most videos, this meaning and containing the view counting over the period of time since the video was released, engagements with video such as comments, favorites, likes and dislikes made my the users, as well as the top user age group, gender and the country they watched the video in, there are also many other statistics that are included about what types of users visit the video however the ones I picked are the most relevant. We can take advantage of this by visiting each of our chosen alternative rock band video channels which are put up by their behalf and a company called "VEVO" and can therefore use the statistic information from this in order to see what types of audiences watch these videos which will help us to show what audience members we should be mainly targeting with our music video.
Survey monkey is a web survey allowing users to create their own personal survey required to their specific needs where any user on the website can answer them freely. We can also view the feedback towards each question which is displayed in a bar chart to show the amount of users picking a certain option within the question such as yes, no or maybe and so on if so as well as showing a percentage and response count for each. We can use this to find and target our right audience member by displaying a selection of different age groups which the user may be in such as 12 -17, 18 - 23 etc and then ask them whether or not they like the type of music around the genre of alternative rock as well as giving their specific response to it.
Twitter is an online social networking service that enables users to send and read text based messages. Followers can easily find updates on the site via by the page of the band and see the times and dates when they released new updates. Users can easily tweet their feedback to the page and may hopefully get a reply to their inquire
However twitter has the ability to observe demographics on how many people are following the page, what gender and age the users are and many more which we can observe on pages such as green day and red hot chilli peppers to get an idea of what type of audiences they get interested
We can use this on our own accounts as we have other users/people following us at the moment if we do use this method.
We can use some of these to target our audience as well as we can distribute our music video on youtube like other artists and bands such as Green Day, Red hot chilli pepers, Linkin park and many more in order to promote/market our band's song to get people to buy it on the album which we plan to make a whole digipack. As well as twitter and other popular social media sites such as facebook as we can alert and update people who follow us in the future about new events and related products that the band are releasing for example.
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